Balancing Act is a new initiative from Theatre Direct. It has been formed to create increased accessibility for parents and caregivers working in the performing arts across Canada. Balancing Act advocates for artist parents and caregivers who wish to retain careers in the arts industry and achieve greater work/life balance.
The ask was to create a colourful and bold branding solution to compliment its sister brand, Theatre Direct. The brand rollout consisted of a logo design, powerpoint presentation template, a series of branded iconography and website banners.