Football Fan Deck
Gemic x NFL
Illustration, Print Design
Kelsey Hannon, Chantal Theriault
A series of mailer cards which is meant to be sent out to football fans to determine what type of fan they are. They represent the range of fans, aged between 13-55, and can be used to spark new ideas, create company marketing plans, spear head new initiatives, and innovate on new offerings.

My role was to create illustrations that bring to life the essence of 8 football fan types.