Healthcare Human Factors
Designer, Photographer, Illustrator
In rollout stage
Kelsey Hannon, Jacqueline Simpson,
Healthcare Human Factors (HHF) is a non-for-profit engineering and design firm located in Toronto General Hospital. HHF is composed of a team of engineers, researchers, designers, and strategists working together to transform healthcare so that it is intuitive, safe, and supportive.
As part of the branding team, we were asked to create an academic yet, playful brand direction to better represent HHF's dynamic, evolving, and innovative approach to healthcare design.
The organic lines and shapes used throughout the new branding, are employed here as living shapes that are able to evolve over time and provide a more humanistic touch to the clinical world.
Being embedded within the University Health Network (UHN), HHF is able to work closely with patients and providers to create change from within the healthcare system. The new logo represents the outward ripple effect of the positive change that HHF aims to create within healthcare, by putting patients and providers in the center of every design and evaluation decision.